Marketing Audit
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Title: Marketing Audit

Essay Details:

Subject: Business
Author: Thomas M
Date: February 8, 2015
Level: University
Grade: A
Length: 9 / 2470

Essay text:

Also, we should launch artisan colorful decor events within quarters with more perceived value at a reasonable price. Colorful decorative concepts (such as Butterflies plaques set of 3 at $16.99, and Apples & Fruits Events) generated peak sales. All last year's hallmark seasons were soft ones except for Christmas. We should maximize Christmas sales with lights, motion and sound concepts. Our targeted markets showed to be very price sensitive; combined with aggressive pricing schemes from our competitors, should force us to find ways of improving our margins. One such way, is to negotiate with our suppliers more beneficial returns policies where they are in place and to establish new ones with those whom we don't have any...

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