Marketing Article Summary - Russian Market
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Title: Marketing Article Summary - Russian Market

Essay Details:

Subject: Business
Author: Joan W
Date: March 5, 2014
Level: University
Grade: A
Length: 3 / 614

Essay text:

Russians are now spending 70 to 80 percent of their per capita income in the retail marketplace. By Western standards, many Russians are still considered poor. About 20% of Russians live in poverty compared to 10% of Americans. However, Russia has government-subsidized utilities and a federal income tax rate of 13 percent. Compared with Western families, Russians actually have more discretionary income as a percentage of their salaries. Some of the big growth areas are telecommunications, retail, restaurants, finance and construction. Cell phones are now found in almost every home in Russia, and many have more than one...

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