Marketing And Corporate
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Title: Marketing And Corporate

Essay Details:

Subject: Business
Author: Ralph J
Date: November 9, 2015
Level: University
Grade: B
Length: 25 / 7485

Essay text:

The main | |objective of the Project AIM (Acceleration of Innovative Ideas into the Market) is to develop a means of stimulating the creation of innovative ideas in general, and | |specifically on problem solving and on potential product/process improvements, and collecting them from people involved with the products and processes. This paper will present| |an overview of the methodology and functionality of the AIM system illustrated with some of the business cases that the project is dealing with (both large multinational | |enterprises and SMEs). | |1. Introduction | |Innovation is a critical factor in the success of industrial companies...

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