Marketing Analysis at Kudler
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Title: Marketing Analysis at Kudler

Essay Details:

Subject: Business
Author: Jimmy V
Date: September 3, 2014
Level: University
Grade: A
Length: 5 / 1352

Essay text:

Kathy Kudler is committed to provide to her customers the finest selections of the very best foods and wines. After introducing at her stores a variety of organic products from local growers; according to the 2006 market survey 33% of the surveyed people agree that the stores have a good selection of products but the 2007 market survey showed a 5 points decline or 28% and Mrs. Kudler wants to implement a catering service in addition to the in-store parties to improve her products demand. “Marketing research is the process of defining a marketing problem and opportunities, systematically collecting and analyzing information, and recommending actions...

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