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There are 3-degree separation between Gino and OEMs. The graph above illustrates the current channel structure and the optimal one for Gino. There is a large gap for commercial and industrial segments. The graph below shows what extent the gap with optimal channel structure influences the market share across the segments.
Gino only select appropriate channel structure in its domestic segment, which consolidate or maintain its competitive advantage. However, in commercial and industrial segments, Gino would fall into the vicious circle to lose market share and competitiveness would be deteriorated further if it had not changed its channel structure
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