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Its tires and tube sales represent 83 % of 1991 corporate sales of $10.9 billion with corporate wide earnings of $96.9 million. It has its owned Goodyear Auto Service Centers and franchised Goodyear Tire Dealers in supporting its distribution and sale of tires in US.
Goodyear controls 20 percent of the world?¦s tire manufacturing capacity and 37 percent of US tire-making capacity and sales outside US represent 42 % of company revenues.
Table 1 ?V Worldwide Market Share, 1990
In early 1992, Sears, Roebuck and Company (Sears), owner of Auto Centers proposed to sell Goodyear?¦s popular brand tire, Eagle...
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