Marketing a New Product
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Title: Marketing a New Product

Essay Details:

Subject: Business
Author: Melissa S
Date: October 29, 2011
Level: University
Grade: A
Length: 18 / 5251

Essay text:

To meet my customers needs I will need to develop a coherent mix of strategies. Cadbury's World Cadburys have been around since 1824 when john Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate. Cadburys full name is Cadbury's trebo bassit. Cadburys dairy milk was first launched in 1905 and still a market leader today. Cadburys make much different kind of chocolates and sweets and have now gone into the industry of making drinks. They have many products on the market and still are looking to expand. Marketing principles My strategy will be based upon nine principles of marketing They are the following: Anticipating future needs ? this is where the company will carry out market research like questionnaires and surveys to find out what the customer wants from the product and what he can expect from...

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