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The marketing mix is the blend of "tools" that an organization will use to achieve its objectives with particular target market.
There are many different definitions describing marketing and the marketing mix. Most definitions are focused upon customer orientation and satisfaction of customer needs. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Marketing research is used to define the market segments, their size, and their needs. It is the job of the marketing team to satisfy those customers' needs by making decisions about the controllable parameters of the marketing mix...
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