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BOSTON CCONSULTING GROUP MATRIX
In accordance with the BCG matrix, I would recommend the following strategies for Coca-cola products in each category:
Dog Strategy: Either invest to earn market share or consider disinvesting.
Star Strategy: Invest profits for future growth. Question Mark Strategy: Either invest heavily in order to push the products to star status, or divest in order to avoid it becoming a Dog.
Cash Cow Strategy: Use profits to finance new products and growth elsewhere.
To be able to market its product properly, a firm must be aware of the product life cycle of its product...
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