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Title: Marketing

Essay Details:

Subject: Business
Author: Dolores D
Date: July 20, 2016
Level: University
Grade: A
Length: 6 / 1503

Essay text:

Na pocetku, nakon citanja pisma Mikea McTiernana nije imao niti jednu opciju, niti rjesenje. Ali nakon citanja dopisa od cetvorice svojih menadzera bio je zapanjen gomilom ideja na stolu, prijedloga rjesenja i naravno cinilo mu se mnogo laksim rijesiti problem nego je to na pocetku izgledalo. Shvatio je da ima sjajne ljude, sposobne i zeljne uspjeha. Posebno ga je podstaklo pismo njegovog prijatelja koji ga je podsjetio na teske trenutke koje su uspjesno prebrodili. Ciljevi su povecanje obima proizvodnje za 4% u odnosu na prethodnu godinute povecanje dobiti. McGraw smatra da se treba smanjiti cijena proizvodima, ulagati u kvalitet, istaknuti snagu Louis Richa, oglasima i novim proizvodima, bazirati se na zdravije proizvose i njihovu laksu upotrebu te mnoge druge strateske procese kako bi se izbalansirale mogucnosti...

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