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Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The marketing concept is to satisfy all your customers, to see to all their needs and to at least meat their expectations if not surpass them. The marketing industry is a creative one and we must try to anticipate the customers’ needs and wants. How do we figure out these needs and wants? We do what is called market research in order to see what the public thinks of our client’s product...
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