Marketing
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Title: Marketing

Essay Details:

Subject: Business
Author: Stephen J
Date: January 9, 2016
Level: University
Grade: A
Length: 10 / 2913

Essay text:

In December 2003, it launched commercially in Chennai and quickly established itself as a market leader – a position it has held since. Aircel began its outward expansion in 2005 and met with unprecedented success in the Eastern frontier circles. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of operations. During this period, the company gained a foothold in 9 circles including Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh and West Bengal. The Company has currently gained a momentum in the space of telecom in India post the allocation of additional spectrum by the Department of Telecom, Govt...

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