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Essay text:
The end-result is
gaining market leadership by understanding consumer needs and finding solutions of superior
value, quality, and service.
The objective of this course is to take a practical, managerial approach to marketing. It gives the
student a comprehensive and innovative, managerial and practical introduction to marketing.
The Principles of Marketing provides in-depth exposure to practical examples and applications
about managerial decisions. These include the trade-off between the organization’s objectives
and resources against needs and opportunities in the marketplace.
Course Objectives are:
• To understand the marketing concept...
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Common topics in this essay:
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