Marketing
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Title: Marketing

Essay Details:

Subject: Business
Author: George P
Date: March 18, 2013
Level: College
Grade: A
Length: 1 / 120

Essay text:

At a time when Ford and GM are downsizing and rightsizing, the incredible Toyota engineering team continues to get things right. The latest product is the Toyota Tundra, a new full-size truck designed with Red State America in mind. With Toyota, small incremental innovations snowball over time into huge improvements in productivity, efficiency and output. By the end of 2007, Toyota could pass GM as the world's largest car company. Already, the company's stock market capitalization is $240 billion - higher than that of GM, Ford, Daimler Chrysler, Honda and Nissan combined. If Toyota were a baseball team, surmises Jon Gertner of the New York Times, it would be the type of team that wins 150 out of 162 games...

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