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The multi-segment approach would be the right direction, where a marketer targets a variety of different segments with a series of differentiated products. You have formal suits, business suits and daily wear suits while demographically segmenting between high and low to middle income, young adults and older.
Today while the mature men are long accustomed to armoring themselves in creased and pressed formality as a sign of their status and aspirations, with washable suits they would have to risk not looking just so in professional situations. This is a perception that can be altered by providing differentiated products...
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