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The Procter & Gamble Company (P&G) is a brand behemoth.. P & G manufactures and markets a broad range of consumer products in many countries throughout the world. Products fall into five business segments: fabric and home care, paper, beauty care, health care, and food and beverage. Being in the marketing industry companies most have a good strategy plan to last this long. In this paper, we look at how the company has become a domestic & global market corporation. How they deal with technology impact, social responsibilities, and ethics.
Domestic & Global Market
P&G did not pursue overseas markets vigorously until after World War II...
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