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On the other hand, the simple definition of marketing is "the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfies individual and organizational objectives." (Berkowitz, 1992, p.67)
These two definitions explain how the marketing has a notion that means that an organization aims all its efforts at satisfying its customers. This idea is a simple and very important. The online sector of a business should have a complete overview of this idea and should use it to sell its products. Although some business people still have a production orientation...
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