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The AMA stated that marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption, then later amended its definition to read: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and the stakeholders.
The first process in marketing a product or service is making a market analysis. The information needed includes finding out what groups of potential customers exist, what the target markets are and what their needs are, and what products or services they will require...
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