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Many companies are trying to cut costs and/or reintroduce their old product as something new and improved.(Khermouch 2) This approach has failed many and now other companies are trying to keep prices the same by offering the 'same' great product without cutting the corners.
1: Companies spend years upon years trying to build a name for themselves. Their name represents their products and is also represented by everyone who works for that company. Building a brand name with consumer loyalty is key because:
even during an economic slump, a consumer is more likely to purchase a brand name that they know and trust versus trying a new brand...
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