marketing
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Title: marketing

Essay Details:

Subject: Business
Author:
Date: June 21, 2011
Level: University
Grade: A
Length: 4 / 1181

Essay text:

2003) ?932 Million Profit: (To Sep. 2003) ?52 Million Number of Passengers: (2002) 20.3 Million Stock Market Debut: 22nd November 2000 Stock Market Debut Price: ?3.10 per share Easy Jet's first ever flight was in November 1995 and it still remains the UK's low cost airline. Since then, they decided to merge with Go-Fly, which increased Easy Jet's purchasing power, financial resources and their market segmentation. This lead to the airline increasing their aircraft numbers and available routes across Europe. Easy Jet have since, decided to improve their customer base. This has lead to a survey recording the following results: ??86% of GB residents live within 90 minutes drive of an EasyJet airport...

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