Marketing
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Title: Marketing

Essay Details:

Subject: Business
Author: Irene M
Date: October 4, 2014
Level: University
Grade: B
Length: 3 / 714

Essay text:

This may be drastic, but as the CEO, I would have to do the best thing for the airline. Identifying that the problem ;which is that the oil prices are increasing, is the first step that I would take according to the text. The next thing I would do is make the hard decision which in this case would have to be to raise the airfare prices. This is a realistic situation for today. The airline prices seem to rise every day. There has even been a closure or two because some airlines cannot afford to stay open, and continue to make a profit if the cost of a barrel of oil keeps rising. As I stated earlier, as a CEO of US Airways I would raise the cost of the airfare...

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