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The crisis involves a turbine blade from a generation windmill that broke suddenly and struck a group of nearby picnickers. The PR team from Greenergy addresses the issues to the company’s publics. The Director of Public Relations had established a crisis management plan. This plan allows the PR team to react quickly to reduce any consequence to the company’s capital and reputation.
An organization must be proactive in its crisis management plan. This allows for a company to be prepared for any unanticipated events. The ability to be proactive will allow most companies during a crisis situation to remain calm...
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