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Title: Marketing

Essay Details:

Subject: Business
Author: Scott G
Date: April 15, 2016
Level: University
Grade: A
Length: 7 / 1836

Essay text:

XQFD: extended quality function deployment focussed on achieving multi-channel synergy. This paper illustrates how this design support method is used in six cases in the insurance and telecommunication industry, and test on basis of a qualitative quasi-experiment the added value of this new design approach. The results indicate that our XQFD method meets relevant design criteria and that XQFD is an attractive approach due to its clear focus on channel synergy and coherence, competitive positioning, and the relatively short time span required to come to relevant results. KEY WORDS: Design, service design, multi-channel strategy, Internet service, case-studies Introduction Many traditional (click and brick) firms are struggling in their attempt to turn their Internet presence into a competitive asset (Simons et al...

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