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In the purchasing power parity terms,
India is among the top four of the world and is ranked the world’s 12th largest economy. To tap
this huge market we have large National and International marketing companies operating here in
the FMCG, Durables and services sectors. Most of these companies are highly successful in terms
of profitability-the bottom line, sales revenue-the top line and even market share and growth
However, there are concerns raised about the value these companies place on social responsibility
and ethics in marketing in their quest for maximisation of profits...
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