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For product, WAMU is focusing in the services bank is selling and in this case is offer their services to the customers by either opening a savings or checking account, apply for a credit card, for a mortgage loan, student loans, or invest on retirement. WAMU is focusing on the customer's perception about the services they are offering; therefore, the total of all financial costs that the customer pays (including transaction costs) to obtain the services is free of charge.
WAMU is trying to attract as many customers as possible, and they are focusing on a very tempting promotion for everyone. They are promoting their services by offering free checks for life, ATM fees will be waived, free wire transfers (foreign and domestic), free rewards with a gold debit mastercard - get a $...
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Common topics in this essay:
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
- CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy
- Essential Elements Of An Internet Marketing Strategy
- How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
- key elements of marketing
- Marketing - celebrities in promoting products
- Marketing issues:Green Marketing and Market Entry
- Marketing: The Importance Of Marketing In Organizational Success
- Services Marketing- Airlines Emotional Strategy
- Services Marketing
- services marketing
- The marketing strategy about the products of company
- services marketing
- Washington Mutual Marketing Plan
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