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is an organizational function and a set of processes for producing, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Kerin et al., pg 8, 2005). Kudler Fine Foods has decided to explore new services which they might offer to their customers. This paper will first assess the comparative value of the market research Kudler currently possesses. Next the paper will explain the components of the marketing mix for Kudler's new catering service. The paper will then explain how Kudler should determine the products it wants to offer...
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