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Title: marketin

Essay Details:

Subject: Business
Author: Charles F
Date: July 24, 2014
Level: University
Length: 5 / 1452

Essay text:

Then it came to his attention that potato chips were enormously popular with the public, so he thought he would give it a go. Today Walkers are Britain's favourite crisp and the biggest crisp manufacturer, employing over 4,000 people in 15 locations. Walkers also operates in Europe and America but under the name Frito-Lays, which is an American company formed by the formation of two successful companies the Frito company foundered by Elmer Doolin of San Antonio, selling corn chips and the H.W Lay company foundered by Herman W. Lay of Nashville, who sold potato chips, the merger took place in September 1961...

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