Market segmentation, targeting and positioning
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Title: Market segmentation, targeting and positioning

Essay Details:

Subject: Business
Author: Jennifer I
Date: September 5, 2014
Level: University
Grade: A
Length: 9 / 2608

Essay text:

Firstly it introduces market segmentation and its methods; then it describes how to identify market differentiation. Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. This essay is intended to provide a simple understanding about market segmentation for readers. Market segmentation Market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way, market segmentation is the division of a mass market into identifiable and distinct groups or segments, and each has common characteristics and needs and displays similar response to marketing actions...

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