market segmentation
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Title: market segmentation

Essay Details:

Subject: Business
Author: Daniel P
Date: November 30, 2014
Level: University
Grade: A
Length: 4 / 1182

Essay text:

The definition of a consumer market segment is "a relatively homogenous group of individuals whose motivations, product needs, and purchase behaviors, are similar." GOAL OF THE PROJECT The goal of the project is to provide a market segmentation framework for a specific product market. The framework must include: Identifying and naming TWO market segments within the market. Fully analyzing each of these market segments following the procedures explained in class. Coming to some conclusions about the market attractiveness (profit potential) of each segment, and market segments not being served in the current market environment which potentially could be profitable...

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