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Market orientation & AES in Cameroon
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Title: Market orientation & AES in Cameroon

Essay Details:

Subject: Business
Author: Melissa S
Date: September 22, 2016
Level: University
Grade: A
Length: 2 / 340

Essay text:

Innovation and learning wise, innovations usually takes place gradually in responses to market requests to ensure only high customer-value innovations are implemented. In consideration of the attributes of a market oriented organisation discussed above, the degree of market orientation of AES in Cameroon is low. The internal management problem faced by Cameroon is a major concern to Jean-David Bile. The implementation of bid systems on suppliers and obtaining price concessions on service contracts are effective in tackling the problems of management collusions. However, he is overwhelmed in resolving the human problems and overlooked the roles played by the employees in forming good customer relationship...

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