Market Globalisation
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Title: Market Globalisation

Essay Details:

Subject: Business
Date: September 27, 2016
Level: University
Grade: A
Length: 4 / 1142

Essay text:

A careful examination of the role of consumers in all parts of the world, however, shows very clearly that it is they who are the true “masters of globalisation”. * Dr. Manfred Lange has many years of experience of international management in consumer goods industries, ending up as CEO of Bestfoods, Germany and Vice President of Bestfoods Europe, Brussels. Currently he teaches “International Marketing” at the Universities of Munich and of St.Gallen. Until 2001 he was President of the Zentralverband der Deutschen Werbewirtschaft e.V. (ZAW) (Association of German Advertising Industry) in Bonn and is Deputy Chairman of G-E-M, Gesellschaft zur Erforschung des Markenwesens e...

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