Market conduct in US Cereal Industry
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Title: Market conduct in US Cereal Industry

Essay Details:

Subject: Business
Author: Jeremy G
Date: June 30, 2014
Level: University
Grade: A
Length: 8 / 2399

Essay text:

This paper seeks to resolve this debate by determining whether cereal firms strategically interact on price, and if so, estimating the extent that this increases margins relative to what perfect collusion among firms could achieve. Firms are estimated to cooperate on price to the extent that margins are 2.5 percentage points higher than what is possible under a Nash-Bertrand game. This raises margins by about 43% of what could be achieved under a perfectly executed agreement to fix prices. The results are consistent with studies in the literature that characterize the industry’s pricing as “approximately cooperative...

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