market assesment
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Title: market assesment

Essay Details:

Subject: Business
Author: Kimberly V
Date: April 21, 2015
Level: University
Grade: A
Length: 36 / 10623

Essay text:

In a retrospective commentary on what it describes as an “infatuation” The Economist commented, “Few companies are stupid, but many have behaved stupidly in China.” 1 Similarly, Harvard economist Pankaj Ghemawat reflects that “companies routinely exaggerate the attractiveness of foreign markets.” 2 Not only have many foreign market investments proven unprofitable, but many multinationals are now trimming back their foreign investments. For many, this is an unprecedented retrenchment in the previously uninterrupted internationalization of their business. How can such sophisticated companies make such a fundamental error as misreading the size of a large market? It must be acknowledged, of course, that the first phase of the 1...

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