Managing Strategic Change Aegon
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Title: Managing Strategic Change Aegon

Essay Details:

Subject: Business
Author: Kevin B
Date: August 12, 2016
Level: University
Grade: A
Length: 13 / 3844

Essay text:

As organisations continue to evolve their strategic plans due to internal and external stimulus, identified by Thompson et al (2005), organisations drift from the original strategic vision of the organisation. Sony Corporation a leader in consumer electronic since early 1990, appoints a new CEO in 1995. The CEO believes in an integrated technologies model and steers the organisation into trying to find a way in making this business model profitable. Charles Handy (1989) described strategic drift as the subtle changes of the organisations strategy that leads the organisation away from its intended destination to a destination that is unintended...

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