Managing culture
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Title: Managing culture

Essay Details:

Subject: Business
Author: Annette M
Date: April 1, 2013
Level: University
Length: 9 / 2454

Essay text:

Yet at the same time various European regions and nations have quite different historical baggage, differing value and attitudes—in short, different national and regional cultures. Discuss the impact cultural differences have on product management possibilities in Europe and vice versa (how are open markets changing European cultures?). Provide an analysis of major cultural differences and their consequences, using available theories to build your argument and concrete, real-life examples of products to illustrate it. Across Europe and within the European Union, there exist many cultural diversities descending from the many countries and regions...

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