Managing a Crisis Using PR
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Title: Managing a Crisis Using PR

Essay Details:

Subject: Business
Author: Vera B
Date: December 3, 2016
Level: University
Grade: A
Length: 2 / 567

Essay text:

Having a PR plan in place is necessary for creating and maintaining a relationship with a corporation's relevant publics. In the simulation the marketing manager advised that the area of marketing and advertising was well under control and no funding was needed from the budget provided to develop the plan. Therefore, the areas of concentration that were chosen based on the budget provided were as follows: · Research Team Setup Plan · Media Relations Plan · Crisis Management and Communication Plan What Feedback Mechanism Would you Develop in this Situation? A rotor blade falling off one of the wind turbines at a Greenergy energy field resulted in injuries to members of the general public...

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