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No one had thought that commodities like "Aata", & "Rice" would be branded. Today, one does not go to the shop and ask for just salt but will ask for Tata Salt or Captain Cook Salt or Annapurna Salt. These brands have become part of our daily life. Developing of an effective brand allows the organization to create a distinctive presence in the market and compete more effectively by leveraging its organizational strengths. In the current competitive market, brands are identified as an intangible asset that can be revenue generating in the long run.
Distributors and retailers want branded products because brands make the product easier to handle, hold production to certain quality standards, strengthen buyer preferences, stimulate repeat purchases, facilitates promotion efforts, makes it easier to identify suppliers and stabilizes market share...
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