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Apple manages its business totally on the concept of geographic areas. The company operates through four operating segments which are the Americas which include North and South America, Japan, Europe and a retail segment.
When it comes to Apple’s management and the way they plan their strategies it’s all about design. "Apple is definitely setting the standard for product design today," says John Edson, president of Lunar Design. "We're being asked to create wonderful products, you know, like the iPod. It's still rare, though, that an organization has the force of will to make a product like this happen"(Scanlon, 2007)...
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