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The company itself would be described as an online restaurant reservation database. At the spawn of Aggarwal’s idea, as far as competition, the only competitors listed in the case are city oriented online databases. Other competitors would possibly be airline/hotel reservation sites who created their own database, a company competiting with Eat2Eat.com present day would be OpenTable.com. The website Alibaba.com was listed as a similar database consisting of a business-to-business operation selling many varieties of products.
2. What resources or capabilities do you think could form the basis of competitive advantage for Eat2Eat...
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