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Estimated Total Sales and Profits 8
3.1 Estimated total sales 8
3.2 Estimated total profits 10
4. Planned Inventory Levels and Stock-to-Sales Ratio 11
5. Promotional Tactics 13
6. Staffing 16
7. Store Operating Costs and Rent 17
8. Weekly Pro-Forma Income Statements 18
Appendix 1. Kildonan place mall information 20
Appendix 2. Interview with Rocky Mountain and Laura Secord in St. Vital 21
1. Description of the Type of Retailer
Asper Chocolates is a retail chain of higher end chocolate stores selling a variety of chocolates, and chocolate related items. Our mission statement is:
To consistently exceed customers needs of selection, quality and superior service, in an enjoyable and comfortable environment...
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