Magnum Unilever
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Title: Magnum Unilever

Essay Details:

Subject: Business
Author: Douglas H
Date: April 20, 2014
Level: University
Grade: A
Length: 25 / 7412

Essay text:

In 1951 the factory was formally inaugurated by the then Governor General of Pakistan. Dalda Banaspati was the first product to come out of the factory followed by Lux toilet soap in 1954. LBPA pioneered the business of processed animal and poultry feeds in Pakistan when we began their production and marketing in 1960. However due to immense difficulties it was not possible to keep this part of the business viable therefore it was closed in 1980. A soap and glycerin factory was established in Chittagong in the then East Pakistan in 1961. However this factory is no longer part of LBPL as a result of the secession in 1971...

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