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The addition of Joytech personnel will allow Mad Catz to initiate a European product development effort and bolster Mad Catz' sales team. The European market has been a key growth driver for Mad Catz and this acquisition reinforces that strategic initiative (M2 Communications Limited, 2007)."
In obtaining a new area such as the European market from Joytech's acquisition the company is beginning to realize their cross-border growth opportunities. Several companies have gone the route of cross-border growth with the hope of increasing experienced technological staff, gaining a new sales territory, and for cheaper labor and costs associated with running the business...
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