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Pride (2006) states changes in general economic conditions affect (and are affected by) supply and demand, buying power, willingness to spend, consumer expenditure levels and the intensity of competitive behaviour. A consumer’s buying power are their resources such as money, goods and services and they are important because these resources can be exchanged. Disposable income is the money left after taxes. This is important to marketers because this money is used for spending and saving. Eg. Interest rates on general economic conditions.
Political forces: Legislation from the government can affect markets through the organisations and consumers...
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