Macro Factor
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Title: Macro Factor

Essay Details:

Subject: Business
Author: Marcus J
Date: November 30, 2012
Level:
Grade: A
Length: 1 / 229

Essay text:

The economic environment consists of factors that affect consumer purchasing power and spending patterns. C. Natural ' It involves natural resources that are needed as inputs by marketers or that are affected by marketing activities. Toyota sent out green seed cards shaped like Toyota's logo to prospective buyers. D. Technological ' Forces that create new technologies, creating new product and market opportunities. The company established a web site to distribute information and also sent e-brochures to 40,000 likely buyers just before the introduction. E. Political ' Laws, government agencies and pressure groups that influence and limit various organizations and individuals in a given society...

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