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Title: Mac SWOT

Essay Details:

Subject: Business
Author: Ada J
Date: December 13, 2012
Grade: A
Length: 1 / 144

Essay text:

Strengths ? Extremely strong relationships with distributors. ? Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction. ? An efficient, stylish retail store. Weaknesses ? The struggle to build brand equity. ? The inability to provide instant gratification by having all sizes in stock. ? Forecasting fashion is difficult but necessary to profitability. Opportunities ? A growing segment of the market that is increasingly bothered by having to travel to too far for nice shoes. ? An industry that seems immune to recessions. ? The ability to operate on lean overhead relative to competitors...

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