Mac Mini Marketing Plan
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Title: Mac Mini Marketing Plan

Essay Details:

Subject: Business
Author: Jessica W
Date: August 14, 2015
Level: University
Grade: A
Length: 11 / 3105

Essay text:

Current Marketing Situation The Mac Mini is a different direction in the way Apple Computer Inc. has showcased their product over the years. The original designers of the Macintosh had a vision that a $500 dollar computer could be built which exemplified efficiency, uniqueness, and simplicity with a reasonable market price. It is the lowest cost personal computer ever sold by Apple and it represents a change in Apple’s business model. The Mac Mini has the potential to become a staple in everyone’s household similar to the iPod. Made in Taiwan, the Mac Mini looks to boost Apple’s profits up again just as the iMac did in the 1990’s...

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