LVMH's Diversification
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Title: LVMH's Diversification

Essay Details:

Subject: Business
Date: April 11, 2015
Grade: A
Length: 2 / 363

Essay text:

In sector where they don't have the "know-how" and don't match the company Image. The current CEO (Arnault Bernard) is also the major shareholder which makes him easier to make decisions on new acquisitions The swot analysis Strength: ? Name recognition which makes them the largest product marketplace ? Their experience during the time ? Leading position ? Quality provider ? Distribution ? Public Relation Weaknesses ? Their Diversification ? Conflict of interest (fashion vs. wine and spirits) ? Forward and backward integration ? Luxury goods are easy to imitate. (Perfumes, Louis Vuitton bags?) ? Finance problems: net sales decreased by nearly 6% in 2003 ? Declining shares Opportunities ? Merger and acquisition ? Consumer trends ? Current increase in wealth ? Emerging market ? Improvement of way of selling their large product line (distribution channels) ? Expansion to other markets Threats ? Change in consumer taste ? Economic recession ? Competitor in smaller markets ? Counterfeit Recommendation Focus on core business To expand the current existing brands geographically...

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