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This desire in some way fulfills a fantasy, making consumers feel as though they must buy it, or else they will not be in the moment, and thus will be left behind.
The LVMH business portfolio began to take shape in 1987 with the merger between Louis Vuitton and Moet Hennessy which was a four billion dollar merger. Over the course of time, LVMH has acquired over 50 luxury brands, such as Donna Karen, Fendi, and Sephora. They called it, "a collection of star brands and rising stars." LVMH found this industry to be timeless and modern, highly profitable, and very rapid growing.
Despite all of the above mentioned, LVMH did experience some bumpy times...
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Common topics in this essay:
- A murky outlook for luxury goods
- India's growing prosperity opens up a new market for luxury-goods firms
- Indian luxury goods buyers set to treble by 2010
- LVMH's Diversification
- LVMH: Diversification strategy into luxury goods
- Louis Vuitton-Moet Hennessey
- Luxury Selling: Strategies to sell Luxury Cars
- Lvmh And Luxury Goods Marketing
- Lvmh: Diversification Strategy Into Luxury Goods
- Moet Hennessy
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- Wal-Mart Stores, Inc.: On Becoming the World's Largest Company (2002)
- Wal-Mart Stores, Inc.: On Becoming the World’s Largest Company (2002)
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