Luxury Selling: Strategies to sell Luxury Cars
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Title: Luxury Selling: Strategies to sell Luxury Cars

Essay Details:

Subject: Business
Author: Bernice R
Date: October 27, 2015
Level: University
Grade: A
Length: 2 / 478

Essay text:

Among the key findings in this study is that North America ranks number one in the world in terms of total high-net-worth individuals (HNWI) and the size of their financial assets. "The high-net-worth market, totaling 3.2 million people in North America, are a small but influential market segment for ultra high-end luxury marketers that sell goods and services only the truly rich can afford," explains Pam Danziger, president of Unity Marketing and winner of this year's Global Luxury Award, presented at the Global Luxury Forum (London, April 20, 2007). "But today's American luxury market is far broader and more diverse than just the rich...

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