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Furthermore, this article also identifies the key motivational factors of luxury consumption and discussed the concept of “Indian luxury”. At the end of this study, seven guidelines set out to guide high-end brands to lead India’s growth market have been concluded.
Most important point in article:
¦ The number of high-net-worth individuals increased by 20.5% in 2006.
¦ Main stream media are taking a greater interest in luxury brands, fashion trends and consumer lifestyles.
¦ “Because I worth it” and personal performance are important factors that trade up to meet their current aspirations...
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